Dedicated to the development and manufacture of performance oriented makeup products of high quality and value, incorporating consumer usage benefits beyond normal expectations. To utilize the skills, the facility and the expertise we’ve gained over eight decades to develop and manufacture a full range of consumer health and beauty products for a select group of private label marketers.
As a brand, we make products specifically for commercial theatrical, educational, motion picture, television, video, opera, clowning, Halloween, and face painting markets. Under our private label business unit we produce color cosmetics for fashion, face painting, educational markets and special promotional events. We make health and beauty products such as skin creams and lotions, shampoos and conditioners and bath and body treatments.
Our products are sold in over 25 countries worldwide and export accounts for approximately 18% of our overall sales.
2012 marks our 85th year of operation. During that span, Mehron has undergone dramatic evolution. From a limited line of rouges and pomades in 1927 to a diverse product mix of over 1,200 brand sku’s and 500 private label formulas, we have proven to be responsive to the needs of the entertainment community as well as our private label clientele. Today, a diverse group of over 3,000 retail specialty stores carries the Mehron brand of products, worldwide. Brand distribution is supported by a select group of full-line, full-service stocking distributors in the United States, U.K., Indonesia, Turkey, Mexico, Canada, Germany, France, Switzerland, Australia, Malaysia, Korea and Hong Kong.
Mehron Melik founded Mehron Inc. in 1927 in a small New York City loft just off Broadway, in the heart of the theatre district. For years, Mehron catered to the makeup needs of performers in theatre, vaudeville, burlesque, opera, ballet, and silent films. His staff of as many as 10 „Mehron Ladies“ would fan out each evening to different theatres and offer cosmetic products and application advice to the entertainers before their performances.
When WWII began, Mehron devoted his talents and expertise to helping severely disfigured soldiers learn how to use makeup products to camouflage their scars, wounds and burns. Mehron traveled from New England to Virginia for nearly 2 years visiting Veterans‘ hospitals. This selfless donation of his time and talent aided hundreds of returning servicemen in picking up the pieces of their lives after the war.
During the 1950’s and 1960’s, the entertainment business began to migrate across the United States. In order to keep pace, the distribution of professional quality makeup products shifted to retail outlets. Hundreds of stores became Mehron dealers and the era of the „Mehron Ladies“ was over.
In 1971, Mehron’s son, Martin Melik, assumed control of the family business. He implemented new methods of promotion and distribution, expanded and improved the Mehron product line, and ushered in a new era of aggressive growth and customer service.
Milestone Anniversaries of the Mehron brand are a celebration of the dedication it takes to maintain the leadership in the performance makeup industry. Today, many large productions including Blue Man Group, Cirque du Soleil, The Metropolitan Opera, Ringling Brothers and Barnum & Bailey Circus, and The American Ballet Theatre depend on Mehron products to look their best.
We continue to thoughtfully build our product line to meet the demands of today’s marketplace. We want to take this opportunity to thank each of our customers for their loyalty and support of the Mehron brand and we look forward to many more years of growth and success.